Advocate Studio · Playbooks

Marketing playbooks, built from $20M+ in tested ad spend.

One playbook per vertical we’ve watched closely enough to write honestly about. The same proven spine, rebuilt for the unit economics of one specific craft. $27 each, instant PDF.

The marketing playbooks

Pick your vertical.

Tap a cover to see the full chapter list, who the book is for, and a real client outcome from that vertical. Or grab one straight from here.

The Wedding Photographer Playbook cover

The Wedding Photographer Playbook

A strategic handbook for the photographer who wants to book the weddings she actually wants to shoot.

  • Positioning that filters tire-kickers before the inquiry.
  • Pricing pages designed to change which brides reach out, not just how many.
  • The first-reply structure that decides most bookings.
  • Visibility across Google, Pinterest, Instagram and ads, and the honest cost of each.
See what’s inside

Instant PDF · 21 pages · one-time $27

The Attorney Marketing Playbook cover

The Attorney Marketing Playbook

A strategic handbook for the firm that wants to sign the cases it actually wants to take.

  • Intake and speed-to-lead that turn calls into signed matters.
  • Local Services Ads (Google-Screened) done right.
  • Positioning by matter type, not 'we do everything'.
  • The honest math on cost-per-case.
See what’s inside

Instant PDF · 21 pages · one-time $27

The Auto Repair Marketing Playbook cover

The Auto Repair Marketing Playbook

A strategic handbook for the operator who wants the lifts full before lunch, every day.

  • Call-tracking and LSA so you know what actually drives jobs.
  • The review cadence that keeps the schedule full.
  • Positioning beyond 'cheapest in town'.
  • Multi-location basics that scale cleanly.
See what’s inside

Instant PDF · 21 pages · one-time $27

The Home Services Marketing Playbook cover

The Home Services Marketing Playbook

A strategic handbook for the operator who wants to fill the truck before noon, every day.

  • After-hours capture so you stop losing emergency calls.
  • LSA plus call attribution you can trust.
  • Service-area Google Business Profile, set up right.
  • The first-reply speed that wins the job.
See what’s inside

Instant PDF · 21 pages · one-time $27

The Brand Stages Handbook cover
Not a vertical — a map

The Brand Stages Handbook

The four-stage map for builders: Hobby, Passion, Project, Prominence. Each stage has its own physics and its own honest measure of success. Written for the builder who needs to know which stage they’re actually in.

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Instant PDF · 26 pages · one-time $27