Advocate Studio · Playbooks

Marketing playbooks, built from $20M+ in tested ad spend.

One playbook per vertical we've watched closely enough to write honestly about. The same proven spine — positioning, ideal customer, visibility, pricing, speed-to-lead, and a real case study — rebuilt for the unit economics of one specific craft. $27 each, instant PDF.

The marketing playbooks

Pick your vertical.

The Wedding Photographer Playbook

For the photographer who wants to book the weddings she actually wants to shoot.

  • Positioning that filters tire-kickers before the inquiry.
  • Pricing pages designed to change which brides reach out, not just how many.
  • The first-reply structure that decides most bookings.
  • Visibility across Google, Pinterest, Instagram and ads — and the honest cost of each.

Instant PDF · one-time $27

The Attorney Marketing Playbook

For the firm that wants better-fit cases, not just more phone calls.

  • Intake and speed-to-lead that turn calls into signed matters.
  • Local Services Ads (Google-Screened) done right.
  • Positioning by matter type, not 'we do everything'.
  • The honest math on cost-per-case.

Instant PDF · one-time $27

The Auto Repair Marketing Playbook

For the shop that wants booked bays, not price-shoppers.

  • Call-tracking and LSA so you know what actually drives jobs.
  • The review cadence that keeps the schedule full.
  • Positioning beyond 'cheapest in town'.
  • Multi-location basics that scale cleanly.

Instant PDF · one-time $27

The Home Services Marketing Playbook

For the contractor who wants real jobs, not tire-kickers.

  • After-hours capture so you stop losing emergency calls.
  • LSA plus call attribution you can trust.
  • Service-area Google Business Profile, set up right.
  • The first-reply speed that wins the job.

Instant PDF · one-time $27

Not a vertical — a map

The Brand Stages Handbook

The four-stage map for builders — Hobby, Passion, Project, Prominence. Each stage has its own physics and its own honest measure of success. Written for the builder who needs to know which stage they're actually in.

Instant PDF · one-time $27