The Home Services Marketing Playbook
A strategic handbook for the operator who wants to fill the truck before noon, every day.
For the contractor losing emergency calls after hours, paying for tire-kickers, or running ads that fill the schedule with the wrong jobs.
Instant PDF · one-time $27 · 21 pages · reads in 20 to 25 minutes
A Midwest operator's LSA bad-lead rate after active disputing
This is the playbook we wish someone had handed us before a client spent $40,000 on a Yellow Pages relic of a directory campaign.
Home services rewards two unglamorous things: the operator who answers the phone first, and the site Google trusts enough to put in the map pack. Almost everything else is a distraction from those two.
7 chapters. The full spine.
Digital PDF · 21 pages · 20 to 25 minutes to read cover to cover.
- 01Positioning
The lane decision (repair, install, or commercial) and the cost of trying to lead with all three.
- 02The Customer You're Building For
Why writing a one-page profile of your best ticket changes every marketing decision downstream.
- 03Visibility: LSA, Map Pack, Search
How to think about each channel, and the realistic capacity of a small operator running them all.
- 04Pricing & The Service-Call Fee
How transparency on the service-call fee changes the calls you take, before you change anything else.
- 05Speed to Lead
Why the first sixty seconds decides the booking, and the missed-call automation that gets you there.
- 06What Changed in 90 Days
A single-location operator, and the intake rebuild behind opening its second.
- 07Getting Found by AI Search
How customers now ask ChatGPT, Perplexity, and Google's AI for a garage door company, and what makes a site the one they name.
What this isn’t.
- Not a generic SEO checklist. The advice is specific to the unit economics of this craft.
- Not a course. It’s a single read-cover-to-cover handbook you keep.
- Not a sales pitch. If we’re not the right fit at the end, the strategic frame still stands on its own.
Read it once. Apply what fits.
You get the PDF in your inbox the moment you check out. Re-download anytime; the link stays in your account.
Digital PDF · 21 pages · one-time $27