The Auto Repair Marketing Playbook
A strategic handbook for the operator who wants the lifts full before lunch, every day.
For the shop chasing every car instead of the right ones, fighting price-shoppers on the phone, or running multi-location guesswork on attribution.
Instant PDF · one-time $27 · 21 pages · reads in 20 to 25 minutes
A 7-location operator's qualified-call cost after the LSA + tracking rebuild
This is the playbook we wish someone had handed us before we spent the first $10,000 on the wrong things in this trade.
The auto-repair trade is full of marketing that's optimized for the customer the shop already gets (cold, price-shopping, last-minute). The right work is filtered in by what you publish, how you answer the phone, and how cleanly you measure which channel produced which call.
7 chapters. The full spine.
Digital PDF · 21 pages · 20 to 25 minutes to read cover to cover.
- 01Positioning
What you actually do best, and why trying to be everything for every car is the most expensive mistake in the trade.
- 02The Customer
Emergency, scheduled, or fleet: three customers, three funnels, and the cost of treating them like one.
- 03Visibility, Honestly
How to think about LSA, Google Ads, the local 3-pack, and Meta, and the cost of trying to run them all at once.
- 04Pricing Is Marketing
How the way you display your diagnostic fee changes the customers who reach out, before you change anything else.
- 05Speed to Lead
Why the first sixty seconds of a phone call decides most bookings, and the structure that consistently lifts close rates.
- 06The Multi-Location Playbook
What changed for a seven-location operator that finally knew which shop produced which call.
- 07Getting Found by AI Search
How customers now ask ChatGPT, Perplexity, and Google's AI for a mechanic, and what makes a site the one they name.
What this isn’t.
- Not a generic SEO checklist. The advice is specific to the unit economics of this craft.
- Not a course. It’s a single read-cover-to-cover handbook you keep.
- Not a sales pitch. If we’re not the right fit at the end, the strategic frame still stands on its own.
Read it once. Apply what fits.
You get the PDF in your inbox the moment you check out. Re-download anytime; the link stays in your account.
Digital PDF · 21 pages · one-time $27